Hypnotism and Self Hypnosis

IT is a strange world we live in. To me nothing is stranger than the immense part played in our everyday lives by the power of suggestion.

The very highly organized industries of advertising and salesmanship are typical instances of this. For example, two large rival chemical combines are selling rival brands of aspirin. Their products are almost identical-they have to conform to the minimum chemical standards prescribed by law. Yet all day long we see advertised all round us "Buy XYZ Aspirin-there is no better", and next time we buy aspirin, chances are we insist on XYZ brand, because it is easy to ask for, and we cannot remember any other brand at the moment.

Given this power of suggestion on the human mind at all hours of the waking day, it is horrifying to me how seldom the power is consciously used for good, and how our newspaper editors, film makers and others catering for public entertainment seem almost to rejoice in spotlighting the uglier aspects of life...

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