Hypnotism and Self
Hypnosis
IT is a
strange world we live in. To me nothing is stranger than
the immense part played in our everyday lives by the
power of suggestion.
The very highly organized industries of
advertising and salesmanship are typical instances of
this. For example, two large rival chemical combines are
selling rival brands of aspirin. Their products are
almost identical-they have to conform to the minimum
chemical standards prescribed by law. Yet all day long we
see advertised all round us "Buy XYZ Aspirin-there is no
better", and next time we buy aspirin, chances are we
insist on XYZ brand, because it is easy to ask for, and
we cannot remember any other brand at the moment.
Given this power of suggestion on the human mind at all hours
of the waking day, it is horrifying to me how seldom the power
is consciously used for good, and how our newspaper editors,
film makers and others catering for public entertainment seem
almost to rejoice in spotlighting the uglier aspects of
life...
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